The Law of Service

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Successful people look for opportunities to help others. Unsuccessful people ask first 'what's in it for me?'

The Law of Service

(These ideas were editorialized from Brian Tracy's Psychology of Achievement programme*.) 

Numerous studies on how successful people achieve their goals can be summarized into this methodology: Define your goal and determine the benefits you will derive from it. Then devise your plan of action and resolve to do whatever it takes to achieve it.

But did you know that a most clear-cut distinction between those who continually succeed and those who don't is their ATTITUDE TOWARDS PEOPLE who are instrumental to achieving their goal? Successful people are always looking for opportunities to help others. (Unsuccessful people ask first "What's in it for me?".)

The HIGHLY SUCCESSFUL PEOPLE MAKE IT A POINT TO DETERMINE WHAT THEY CAN GIVE to those who will help them and incorporate this act of giving into their plan of action. In due time, they directly or indirectly become rewarded for this generosity. In many cases, the reward is many times over what they have given. This is the law of service.

Do you want your customers, employees, partners, and service providers to help you attain your business goals? You can begin by thinking of what you can do for them.

- Ramon Regozo

* More Brian Tracy at



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Last modified: December 11, 2006